Bacardi Global has manages and maintains many brands in many different languages world wide. The challenge was to centralize all of the websites and applications into one place and be able to view analytics and reports without having to keep track where each site was located.
Visual Identity Group created a design that allowed all this possible using a unique but very familiar branding of Bacardi. We wanted to create something that definitely felt like a Bacardi brand website while still allowing the site to feel and function as technical as it was. The site needed to be able to house a tremendous amount of data and make it easy to navigate. The solution was simple and the result was tremendous.